UMW Toyota Motor (Malaysia)

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UMW Toyota Motor is the appointed Toyota distributor of Toyota Motor Corporation, which is based in Japan.

UMW Toyota Motor is engaged in the assembly, marketing and distribution of Toyota vehicles and products in Malaysia. It is also responsible for sales & marketing, business operations and advertising for the LEXUS brand in Malaysia.

UMW Toyota Motor's current tagline is "Moving Forward"

Background

UMW Toyota Motor Sdn Bhd, is a joint-venture between UMW Holdings Berhad and Japan's Toyota Motor Corporation and Toyota Tsusho Corporation.

UMW Holdings

UMW is on of the largest locally-owned companies in Malaysia, with a diverse portfolio of business units ranging from motor vehicles to manufacturing, engineering, agriculture and insurance.

Founder

UMW Holdings was founded by Chia Yee Soh, who started working at 14 as an apprentice in a bicycle repair shop in Singapore. In 1917, Chia started his own automotive repair shop - United Motor Works in Singapore. Chia passed his helm of UMW to his eldest son Charlie Chia Cheng Guan. Charlie helmed the group and lead UMW from a motor workshop into a leading Malaysian conglomerate - only for the family to lose it in the 1980s because of financial difficulties. Today, UMW Holdings Bhd is controlled by the Malaysian government. However, the Chia family still has their business empire mainly in Singapore. Charlie's son Timothy Chia Chee Ming, is currently the Chairman and Group CEO of Hup Soon Globalin Singapore.

UMW Toyota Motor Corporation

Because of its size, as well as its reputation for reliability and honesty, UMW was selected by Toyota Motor Corporation as its partner in Malaysia.Today, UMW Toyota Motor is primarily engaged in the assembly, marketing and distribution of Toyota vehicles and marketing and distribution of Lexus vehicles.


Online Cummunities

Tribe Toyota

Tribe Toyota is an online community created by UMW Toyota Motor.

Starting out in 2003 as the Funser community which catered only to Toyota Unser owners, it was later renamed Tribe Toyota and expanded to accomodate all Toyota model owners in Malaysia.

In addition to serving as an interactive hub for the Toyota community, Tribe Toyota offers yearly events to its members subsidized by UMW Toyota Motor.

Toyota Owner's Journal

The Toyota Owners’ Journal[1] is claimed as a first of its kind in Malaysia. Toyota owners are able to log and track details pertaining to their vehicles such as, service records, vehicle specifications, maintenance expenditures and other related particulars. The Journal also offers a personal reminder service for users to set personal and vehicle-related reminders (e.g. oil changes, road tax renewals, outstanding traffic summonses etc.).

Current Models

Based on an independent survey carried out by Ratera & van Galen Sdn. Bhd., Toyota has been top of the list for Malaysian buyers.

Toyota Vios

The Toyota Vios is a 4-door subcompact sedan. Introduced in 2003, it serves as a replacement of the Toyota Soluna which filled the Asian subcompact market for a 1.5 litre, below the Toyota Corolla and Toyota Camry, both of which are also marketed in the region.

The Toyota Vios 1.5J is the Toyota Vios model’s latest updated variant.


Toyota Altis

The Toyota Corolla, marketed under the name Corolla Altis in Malaysia as well as other countries, is a line of subcompact/compact cars.

The Corolla Altis was launched in March 2008 in Malaysia and is offered in 5 variants – 1.8G, 1.8G Sporty, 1.8E, 1.8E Sporty and 1.6E.


Toyota Camry

The Toyota Camry is a mid-size, formerly compact, car manufactured by Toyota since 1980 and is offered in Malaysia in 3 variants - 2.0E, 2.0G and 2.4V.


Toyota Fortuner

The Toyota Fortuner is a pickup truck-based passenger vehicle (PPV) produced by Toyota and is assembled in Asia and South America.

The Toyota Fortuner 2.7V Petrol and 2.5G Diesel variants are sold in Malaysia. In 2008, the 2.5G Diesel, 2.5G TRD Sportivo, 2.7 Petrol and 2.7 TRD Sportivo have undergone improvements in both appearance and vehicle specification.


Toyota Hilux

The Toyota Hilux is a compact pickup truck built and marketed by the Toyota Motor Corporation.

In Malaysia, the Hilux is only available in 2.5L with the option of single cab or double cab. 3 Hilux variants – the 2.5G Auto, 2.5G Manual and 2.5 STD Manual – have undergone improvements in both appearance and vehicle specification.

Toyota Avanza

The Toyota Avanza is an Indonesian designed mini MPV produced in Indonesia and also assembled in Malaysia, with supervision from Toyota, who also sell the car under their Daihatsu brand.

The model is a five-door MPV with a FR layout featuring a 1.3-litre gasoline engine with a maximum output of 67 kW (92 PS) at 6000 rpm, and a 1.5-litre gasoline engine that produces 80 kW (109 PS) at 6000 rpm.


Toyota Innova

The Toyota Innova is an Indonesian designed MPV which replaced the earlier Toyota Unser model in Malaysia.

Three Toyota Innova models have received minor cosmetic improvements, the 2.0E Auto, 2.0E Manual and 2.0G Auto.


Toyota Rush

The Daihatsu Terios, marketed in Malaysia as the Toyota Rush, is a mini SUV.

The Toyota Rush in Malaysia comes in 2 trim levels – the 1.5G (in both 4-speed automatic and 5-speed manual) and the 1.5S. The long wheel base version of the Toyota Rush launched in February 2008.


Toyota RAV4

The Toyota RAV4 is a compact crossover SUV.

In Malaysia only the 2.0 automatic variant is available in a single trim level. This model uses the 1AZ-FE 4-cylinder, in-line 160-valve engine with DOHC and VVT-i. The output for this the 2.0 L RAV4 in Malaysia is at 112 kW at 6000 rpm with a torque of 194Nm at 4000 rpm.


Toyota Yaris

The Toyota Vitz, marketed as the Toyota Yaris in Malaysia and other countries, is a line of subcompact cars and is a 3 and 5 door hatchback automobile.

The Yaris is powered comes in 2 trim levels: 1.5G and 1.5S, both with 4-speed automatic transmission with Super ECT and Gate Shifter, featuring an output of 80 kW at 6000 rpm, and a torque of 141 Nm at 4200 rpm.


Toyota Wish

The Toyota Wish is a Compact MPV available as a six and seven-seater, equipped with either a 2.0-litre gasoline engine.

Toyota Hiace

The Toyota Hiace is a motor vehicle produced by the Japanese manufacturer Toyota. In Malaysia, the Hiace is available as van range.


Corporate Social Responsibility

Toyota Eco Youth

This is an annual competition aimed at instilling eco-awareness in the younger generation.

Conceived in 2001, Toyota Eco Youth is run in collaboration with the Malaysian Ministry of Education, and involves teams of students and teachers working together to answer this simple challenge: how to reduce the environmental impact of their schools.

Every year, 15 finalist teams will be chosen, each representing 1 state and a Federal Territory. The finalists will be given a small cash grant to implement their ideas throughout the year. There will be periodic inspections by Toyota officials all through the contest period, which culminates in an exhibition and presentation of ideas in Kuala Lumpur by all the teams. The teams with the most successful projects will be awarded cash prizes.

Road Safety Campaign

In 2006, UMW Toyota Motor started a 5-year Road Safety Programme targeted at children aged between 7 and 12 to increase their awareness of traffic rules and good road safety practices.

Toyota Classics

Every year since 1990, the Toyota Classics programme has brought a different international orchestra to perform in Malaysia. Some notable guests of Toyota Classic are the New York Symphonic Ensemble, Sapporo Symphony Orchestra, Royal Swedish Chamber Orchestra and Vienna Operetta Orchestra.

All proceeds from Toyota Classics are donated to various charitable organizations in Malaysia. To date, Toyota Classics has donated almost 4 million ringgit to charity.


Mobility to Medicine

UMW Toyota Motor has donated an 11-seater, high-roof Toyota Hiace window van to Assunta Hospital to help kick-start their mobile medical clinic project. This project is part of a larger initiative by Assunta Hospital to provide free medical care to the poorer communities around in the Klang Valley area.


References


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