Shoichiro Toyoda

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Shoichiro Toyoda, KBE, AC (豊田章一郎?, February 17, 1925-) is a Japanese business leader, serving as chairman of Toyota Motor Corporation between 1992-1999[1] and also serving as chairman of the powerful Japan Business Federation (日本経済団体連合会 Nippon Keidanren?),[2] beginning in May 1994 through May 1998.[3]

Family tree

The descendants of Sakichi Toyoda who established Toyoda Automatic Loom Works, have long dominated the upper management of Toyota Motors, which was incorporated in 1937. Shoichiro Toyoda was born in Nagoya on February 17, 1925,[4] the son of Kiichiro Toyoda, who would become the president of Toyota between 1941 and 1950;[5] and in due course, Shoichiro Todyoda became president of the company between 1982 and 1992. His 52-year old son, Akio Toyoda, is considered amongst the chief contenders for the office of president when Toyota's current president Katsuaki Watanabe relinquishes that post to become Chairman.[6]



Toyoda joined Toyota Motors in 1952, having graduated from Nagoya University in 1947 with a degree in engineering. In ten years, he had risen to the position of managing director; and he was promoted to senior managing director in 1967, to executive vice president in 1972, and president of the Company's marketing organization in 1981.[7]

The merger of the sales and production organizations in 1982 produced Toyota Motor Corporation. Toyota became the new entity's first president. The disparate nature of the two distinct corporate cultures required his attention, and the extent to which the "oil and water" of these two Toyota groups were merged successfully was attributed in large part to his leadership.[8] He served as chairman from 1992 to 1999; and he became honorary chairman in 1999.[7]



  1. 1.00 1.01 1.02 1.03 1.04 1.05 1.06 1.07 1.08 1.09 1.10 1.11 1.12 Toyota: Honorary Chairman
  2. Basu, Shankar. (1999). Corporate Purpose: Why it Matters More Than Strategy, p. 55.
  3. "Imai officially tapped by Toyoda to head Keidanren," Japan Times. January 12, 1998 ;Keidanren: New Year's greeting, 1994.
  4. International Directory of Business Biographies: Shoichiro Toyoda
  5. Shirouzu, Norihiko. "Toyota Family Member Vies for the Top Job," Wall Street Journal. December 24, 2008.
  6. Shirouzu, Norihiko and John Murphy. "Toyota to Change Leader Amid Global Sales Slump." December 24, 2008.
  7. 7.0 7.1 7.2 7.3 7.4 7.5 7.6 MCADCafé: "Dr. Shoichiro Toyoda To Receive SAE Foundation's 2005 Manufacturing Leadership Award," PR Newswire. March 15, 2005.
  8. Hino, Satoshi. (2006). Inside the Mind of Toyota, p. 24.


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