Toyota Corolla E10

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First generation
First generation 1969 Toyota Corolla
Production1966-1970
AssemblyToyota City, Japan
Port Melbourne, Victoria, Australia
PredecessorPublica
SuccessorCorolla E20
Car body style2-door Coupe
4-door Sedan (car)
4-door Station wagon
Automobile layoutFR layout
Internal combustion engine1.1L Straight-4
1.2L Straight-4
Transmission (mechanics)4-speed manual
2-speed automatic
Wheelbase90.0 in (2286 mm)
Length151.5 in (3848 mm)
Width58.7 in (1491 mm)
Height54.3 in (1379 mm)

The Corolla E10 was the first generation of cars sold by Toyota under the Corolla nameplate.

The Corolla was launched in Japan in October 1966. Eiji Toyoda said it worked hard to create popular demand, and disputes that Toyota rode a wave of private car ownership that was taking off in the mid-1960s. Its major competitor was the Nissan Sunny, released a few months before the Corolla.

The initial car, the KE1x series was small, with a 90 in (2286 mm) wheelbase.

Transmission was by a 4-speed floor shift Manual transmission or a 2-speed floor or column shift Automatic transmission, with Rear wheel drive. At the time, floor shift transmissions were considered only for trucks and 4 speeds implied that the engine did not have enough torque to drive through only 3 gears (more torque allows each gear to have a wider spread of engine revolutions, thus requiring fewer gears). This was a big risk for Toyota but the effectiveness of the new system gained in popularity.

The suspension in front was MacPherson strut supported by a transverse leaf spring beneath the engine cross-member, with Leaf springs connected to a Solid axle in back.

The engine was originally meant to be for the under 1000 cc tax class but was changed late in the design process to be 1077 cc in order to beat the forthcoming Datsun 1000. This put it into a higher tax class but this gave it some prestige over the Datsun 1000 - helped by its "100 cc advantage" advertising campaign. In August 1969 the engine was upgraded to 1166 cc. Special twin carburettor K-B (1077 cc) and 3K-B (1166 cc) engines were used in the SL grade models for an extra 13 hp (9.7 kW).

The Corolla E10 was sold from November 1966 to April 1970.

Contents

Japan


Japanese market engines:

  • K — 1.1 L (1077 cc) I4, 8-valve OHV, carb, 60 hp (44 kW)
  • K-B — 1.1 L (1077 cc) I4, 8-valve OHV, twin carb, 73 hp (54 kW)
  • 3K — 1.2 L (1166 cc) I4, 8-valve OHV, carb, 65 hp (48 kW)
  • 3K-B — 1.2 L (1166 cc) I4, 8-valve OHV, twin carb, 78 hp (57 kW)

Japanese market chassis:

  • E-10 — 1077 cc Sedan (2-door/4-door)
  • E-15 — 1077 cc Hardtop coupé
  • E-16 — 1077 cc Wagon, 2-door
  • E-11 — 1166 cc Sedan (2-door/4-door)
  • E-17 — 1166 cc Hardtop coupé
  • E-18 — 1166 cc Wagon, 2-door

North America


Toyota has been almost steadfast in facelifting each generation after two years, and replacing it with an all-new model every four years. Exports to the United States began in March 1968 at about US$1,700.

North American market engines:

  • K — 1.1 L (1077 cc) I4, 8-valve OHV, carb, 60 hp (44 kW)
  • 3K — 1.2 L (1166 cc) I4, 8-valve OHV, carb, 65 hp (48 kW)

North American market chassis:

  • E-10 — 1077 cc Sedan (2-door/4-door)
  • E-15 — 1077 cc Hardtop coupé
  • E-16 — 1077 cc Wagon, 2-door
  • E-11 — 1166 cc Sedan (2-door/4-door)
  • E-17 — 1166 cc Hardtop coupé
  • E-18 — 1166 cc Wagon, 2-door

Australia


The first export market for the Corolla was Australia in November 1966. Australia received right hand drive versions of the same models as America.

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