Katsuaki Watanabe

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Katsuaki Watanabe
BornFebruary 13, 1942 (1942-02-13) (age 75)
Japan
OccupationPresident and CEO, Toyota Motor Corporation

Katsuaki Watanabe (渡辺捷昭 Watanabe KatsuakiJapanese) (born February 13, 1942) is President and CEO of Toyota Motor Corporation.

Watanabe, who earned a degree in Economics from Tokyo's Keio University, joined Toyota upon graduating from that university in 1964. He has gained experience in a broad range of activities at Toyota, primarily in corporate planning and administrative affairs. Watanabe became the general manager of the secretarial division in 1988 and moved to the Corporate Planning division as general manager in 1989.

In his work as general manager of the Corporate Planning division, Watanabe participated in charting and articulating a common, long-term vision for Toyota operations around the world. Named to the Board of Directors in 1992, he continued to supervise work in production control, including supervising Toyota's Motomachi Plant, which makes passenger cars. In 1999, Watanabe was appointed senior managing director, after which he assumed the position of executive vice-president in 2001. In June 2005 he became president and CEO of TMC, succeeding Fujio Cho, who has returned to his native Korea.

Watanabe is regarded as having made the key decision to build a manufacturing plant in San Antonio, Texas U.S.A to build full-size pick-up trucks. That decision has led to massive economic losses for Toyota Motor Corporation and its United States Sales group Toyota Motor Sales.

Watanabe was born in 1942 in Mie Prefecture, Japan, and now lives in Toyota City. He was married and has three daughters. An amateur musician, he sings in a men's choir, and he also likes to play golf and tennis.

He was listed as one of Time (magazine) magazine's 100 most influential people of 2005 and again in 2007.

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